Winter tyres in a nutshell
Winter tyres in a nutshell: benefits, regulations and the ideal time frame Winter is well and truly here. With the temperatures falling, dark mornings drawing in and frost dusting the roads, drivers might be considering how to...
#DonutIgnoreTheSigns
The confusion over what to look and feel for when routinely checking tyres for signs of conditions is not unfamiliar. So, we have recruited an unlikely ally to boost tyre safety knowledge amongst drivers. Today, we have launched...
Motorists in the dark on driving abroad
With the peak of the winter ski season just around the corner, thousands of families and friends will be packing up their cars and driving to Europe in search of snow-covered mountains. But alarmingly, only 50% of drivers say...
Are you road ready for Europe?
Nearly a quarter of UK motorists who are venturing to Europe this summer will be doing so for the first time, yet one-in-five will be doing zero preparation for their journey*. Did you know that if you’re in Spain and you usually...
Driven To Distraction: A Generation At Risk
Young drivers are at a much higher risk of crashing their cars than older drivers, and 9 per cent of young drivers are involved in serious or fatal crashes where they are the driver. Almost one in four 18 – 24 years olds (23 per...
Goodyear launches Driving Academy VR app for young drivers
Goodyear’s Driving Academy aims to increase road safety knowledge for children. Goodyear launched its pioneering Driving Academy programme in 2012 to educate children about the importance of road safety by placing a real...
How often should I be replacing my tyres?
All tyres will eventually wear out or become damaged, and so will need replacing in time. How quickly this happens depends on various factors like driving habits, where you live and how well you care for your tyres. So, when...
Are young drivers at risk?
Over the years, young drivers are increasingly being accused of driving recklessly. In 2011, 22% of fatalities on Great Britain’s roads occurred in collisions involving a driver aged 17 to 24 years old. There is blame on...
The Goodyear Driving Academy Parent Pack
Driving test passed, job done, right? Looking at the high statistics of accidents involving young drivers, maybe not. With the considerable costs of funding a child’s driving lessons, parents are often keen for them to pass...
Tyre Treads: Getting Into the Groove
What’s the difference between a bobsleigh and a car? Tyre treads. They’re the one thing keeping your car from sliding around on the tarmac and, if Cool Runnings has taught us anything, this can only be a good thing....