Which Parent Persona Are You?
As any parent can tell you, helping your teenager with driving practice is nerve-wracking. Not just for them, but for you. Whether you’re coaching them or not, it’s a stressful time as other drivers on the road are so...
Driven To Distraction: A Generation At Risk
Young drivers are at a much higher risk of crashing their cars than older drivers, and 9 per cent of young drivers are involved in serious or fatal crashes where they are the driver. Almost one in four 18 – 24 years olds (23 per...
Goodyear launches Driving Academy VR app for young drivers
Goodyear’s Driving Academy aims to increase road safety knowledge for children. Goodyear launched its pioneering Driving Academy programme in 2012 to educate children about the importance of road safety by placing a real...
Are young drivers at risk?
Over the years, young drivers are increasingly being accused of driving recklessly. In 2011, 22% of fatalities on Great Britain’s roads occurred in collisions involving a driver aged 17 to 24 years old. There is blame on...
Top Tips for Teaching Your Child to Drive
Teaching your child to drive is an important milestone in both of your lives as for the first time in 17 years (or more!) you’ll both have a new found independence that is priceless. For some parents, teaching your child to drive...
Millennials Want Fuel Efficiency and Public Transport
It’s not all about living life in the fast lane for millennials. Not unless electric buses are making their way into the fast lane. Four in five UK tech and design students placed fuel efficiency and investment in public...
The Goodyear Driving Academy Parent Pack
Driving test passed, job done, right? Looking at the high statistics of accidents involving young drivers, maybe not. With the considerable costs of funding a child’s driving lessons, parents are often keen for them to pass...
Jekyll & Drive: Parents Anything But ‘Road Models’
Have you ever had a snack or checked a text message while driving? Even with your kids in the car? Well, you’re not alone. Many UK parents’ usual role model behaviour switches dramatically as soon when they get in the...
Driverless Cars Fail to Convince Young People
While driverless cars are perhaps the most hotly anticipated piece of next generation tech, it seems the next generation aren’t interested. Despite having been raised on a diet of ever-changing technology, this latest...