Telematics – The Future For All Drivers?
Telematics is an innovative technology spanning telecommunications, in car technologies, and road safety and navigation as well as computer science. Often associated with young drivers and lowering insurance costs, the technology...
Are young drivers at risk?
Over the years, young drivers are increasingly being accused of driving recklessly. In 2011, 22% of fatalities on Great Britain’s roads occurred in collisions involving a driver aged 17 to 24 years old. There is blame on...
Why are tyres black?
Any car driver, passenger or pedestrian knows that tyres are typically black. But, have you ever wondered why? Why does everyone go for the generic black look instead of something more exciting such as red or green? While the...
A Robot Revolution?
A YouGov survey for the British Science Association has revealed that one in three people believe the rise of artificial intelligence (AI) is a threat to humanity...
The Jetsons: Will They Ever Become Reality?
It’s a cult favourite, the space-age answer to The Flintstones, airing on our screens in 1962 and set one hundred years in the future. The Jetsons were the family of the 2063, living in Orbit City - a futuristic utopia of...
Top Tips for Teaching Your Child to Drive
Teaching your child to drive is an important milestone in both of your lives as for the first time in 17 years (or more!) you’ll both have a new found independence that is priceless. For some parents, teaching your child to drive...
Millennials Want Fuel Efficiency and Public Transport
It’s not all about living life in the fast lane for millennials. Not unless electric buses are making their way into the fast lane. Four in five UK tech and design students placed fuel efficiency and investment in public...
The Goodyear Driving Academy Parent Pack
Driving test passed, job done, right? Looking at the high statistics of accidents involving young drivers, maybe not. With the considerable costs of funding a child’s driving lessons, parents are often keen for them to pass...
Jekyll & Drive: Parents Anything But ‘Road Models’
Have you ever had a snack or checked a text message while driving? Even with your kids in the car? Well, you’re not alone. Many UK parents’ usual role model behaviour switches dramatically as soon when they get in the...
The End Of The Midlife Crisis?
The midlife crisis with its clichés of sports cars and dressing like a teenager again is fast disappearing according to new research, with 57 per cent of people seeing the idea of it as old hat. It’s being replaced by a whole new...